Client's Problem: The client needed to create a brand for a store selling clothing and equipment for martial arts. The main challenge was to design a logo that would be minimalist and stylish, aligning with the name "TT". Additionally, the logo had to look great on clothing as the client intended to launch their own line of sportswear under this brand.
My Solution: To address the client's needs, I conducted thorough research to understand the brand's values and goals. Taking inspiration from the name "TT" and aiming to convey movement and ruggedness, I developed a logo in the form of a triangle. The minimalistic and stylish design of the logo enhanced brand recognition and created a captivating visual impression.
How It Helped the Client: My solution brought significant benefits to the client. The triangle-shaped logo emphasized movement and ruggedness, perfectly matching the brand's identity and atmosphere. This improved the brand's perception among customers, strengthened its image, and provided a solid foundation for the successful launch of their sportswear line. Additionally, the logo, designed with consideration for application on clothing, seamlessly blended into various surfaces, ensuring its effectiveness in the client's business. As a result, the client obtained a creative and appealing brand that helped showcase their products successfully and increased interest from consumers.