Client's Problem: The client needed an engaging and informative way to present their geosynthetic material products to better educate potential customers on how these products work. Their existing materials were not effectively communicating the unique features and benefits of their products.
My Solution: I created a creative and original product catalog in Adobe InDesign that not only listed the products but also included detailed 3D diagrams to explain the functionality of the geosynthetic materials. I focused on a page structure that was modern, minimalist, and informative, ensuring that each element of the catalog was easy to understand and visually appealing. This design approach helped in highlighting the innovative aspects of the products.
How It Helped the Client: The new catalog significantly improved how the company communicated the advantages and applications of their geosynthetic materials. The inclusion of 3D diagrams allowed potential buyers to visualize the functionality and benefits, making the information more accessible and understandable. This not only educated the customers more effectively but also enhanced the professional image of the company, leading to increased interest and sales inquiries.