Client's Problem: The client needed a logo for their sports running team. The main objective was to create a minimalist icon that would be easily recognizable and convey a positive vibe for the team members. Additionally, the client wanted the logo to subtly highlight the issue of excess weight among the participants and represent movement.
My Solution: To address the client's requirements, I designed a logo that fulfilled their vision. I created a minimalist and stylish icon, depicting an abstract figure of a running person. By using simple shapes and lines, the logo became easily recognizable and memorable. To emphasize the aspect of excess weight, I added a subtle visual effect that conveyed movement and overcoming obstacles.
How It Helped the Client: My solution provided the client with an identifying symbol that perfectly captured the spirit and values of their sports running team. The minimalist design with a subtle emphasis on excess weight and movement became a motivational symbol for the team members. The logo was effectively applied to various materials, as well as on clothing and gear, reinforcing the team's overall identity. As a result, the client obtained a recognizable and memorable logo that boosts motivation and helps attract new participants and supporters to their sports running team.