Client's Problem: The international geosynthetic materials manufacturing company has always faced the challenge of effectively and clearly explaining to potential customers how their innovative materials work and their advantages over competitors. Over its 20-year existence, the company struggled to present its products in an understandable and appealing way.
My Solution: To address this issue, I proposed creating miniature 3D models using Blender. These models demonstrated the application and effectiveness of the geosynthetic materials in various sectors, such as road construction, environmental projects, erosion control, and civil engineering applications. To enhance their visual appeal, I further refined these models in Photoshop, ensuring they were both informative and attractive.
How It Helped the Client: The creation of around a hundred detailed 3D mockups significantly improved the way the company communicated the benefits and applications of its products across multiple sectors. These visual aids made it easier for potential customers to understand the practical uses and superior performance of the geosynthetic materials, thereby enhancing customer engagement and giving the company a competitive edge in the market.
